Branding / Social Media / Ads & Campaigns / Print

Caterina Tomasso

A high-end visual world for sterling silver made to be given, kept and handed down.

Caterina Tomasso is an online boutique devoted to 925 sterling silver: cups, teapots, rattles and premium gifts made for christenings and other moments worth marking.

I took over the brand's entire visual identity, from the ballerina symbol and wordmark to the palette, typography and the brand book that keeps every touchpoint consistent. On top of that I created the social media materials and the static ads that put each product in front of the right audience.

The look is premium and high end by design: silver gradients, ballet nude, fine lines and plenty of negative space, so the silver does the talking and every post feels like a small piece of the brand's world.

Two polished gold-toned pieces, a lidded sugar bowl and a jug, on a wooden shelf in warm raking light

Client: Caterina Tomasso
Industry: Luxury sterling silver, online boutique
Services: Brand identity, Brand guidelines, Social media design, Static ad banners, Reels, Print design
Deliverables: Complete visual identity, Brand book, Social media posts, Static ad banners for product campaigns, Reels, Letterhead, business cards and thank-you card

Brand book