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Issue 01The Journal

Notes on looking.

Essays and practical guides on graphic design, branding, visual culture and designing for social media.

Pink collage of a halftone classical face, a sketch on paper and a hand holding a pen

Graphic Design & Branding12 May 20262 min read

How to Build a Strong Visual Identity for Your Brand

A practical guide to the parts of a visual identity that matter, and how to keep them consistent once you start posting.

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Typography collage: a large serif A and a lowercase a on pink, with stars and torn paper

Graphic Design & Branding2 June 20261 min read

Why Some Fonts Make a Brand Look More Expensive

Phone showing a blush pink Instagram grid, surrounded by beauty photos and a colour palette

Social Media Design & Strategy23 June 20261 min read

How to Create a Consistent Instagram Feed for Your Brand

Pink and navy brand collage with swatches, a coffee cup, a price tag and shapes

Graphic Design & Branding14 July 20261 min read

7 Branding Mistakes That Make a Business Look Unprofessional

Pink and navy collage with an engraved scorpion, an ink bottle, a halftone eye and a flower

Social Media Design & Strategy8 September 20261 min read

How to Make Your Social Media Design Stand Out

Pink collage with a rose lip gloss, raspberries, blueberries, a petal and halftone lips

Content Creation & Art Direction13 October 20261 min read

What Makes a Brand Look Premium?

Pink and navy brand collage with swatches, a coffee cup, a price tag and shapes

Graphic Design & Branding20 October 20265 min read

How Much Does a Brand Identity Cost? What You Actually Pay For

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