Skip to content
Daring Muse logo
ROEN

Vol. 2026Graphic Designer · Art Director · Social Media

Design that makes brands impossible to ignore.

I'm Diana Vîlceanu, a graphic designer and art director. I create distinctive visual identities, thoughtful digital experiences and social content that gives brands a recognisable point of view.

Explore selected work Let's work together
Scroll down for selected work
Inklabs ✶Divaz ✶IQ Fashion ✶Moș Ilie ✶Farmacia Farmex ✶Kanoi ✶Dr. Kurbe ✶Global Medical Health ✶Florăria Mariei ✶Regata Print ✶

Niches

Worlds I design for.

Different businesses, one way of working: a clear identity and content that looks like the brand. Pick a world to see the projects.

02Selected work

Brand worlds, built post by post.

View all projects
KDT post on blue: why are you losing money in the workshop? Moving boards by hand between machines costs profit, with a stack of wood and a call to try KDT automationKDT post: advanced training for SMT dust extraction systems, with the team in the KDT showroomKDT post on blue: 1 September, peak season starts, with a calendar and a KDT nesting CNC and a call to book a trial

01 · KDT Romania · Social Media / Art Direction

KDT Romania

Social media built from zero for the Romanian branch of an international machinery brand.

View case study
Woman with closed eyes receiving a facial laser treatment

02 · Dr. Kurbe Clinic, Nada Kurbe & Mawada Kurbe · Social Media / Print

Dr. Kurbe Clinic

Cohesive social content for a clinic and its founders' personal brands.

View case study
Inklabs post presenting the semi-permanent tattoo kit and its benefitsInklabs post: Before you get a real tattoo…Inklabs 'Stop scrolling' post with a scorpion tattoo

03 · Inklabs · Branding / Social Media / Art Direction

Inklabs

A loud, yellow-and-black identity proving tattoos don't have to be forever.

View case study
Hands holding a blush shirt dress on a hanger beside a rail of terracotta clothes

04 · IQ Fashion · Social Media / Ads & Campaigns

IQ Fashion

Refined, fashion-forward visuals for elegant dresses and luxurious furs.

View case study
Divaz Galentine's Day post: blush stick in a cocktail glass with a cherry, 50% offDivaz post on black: salon manicure for under 50 lei, with pearly pink press-on nailsDivaz budget lip combo post: lip gloss and liner in a pink shopping cart

05 · Divaz · Branding / Social Media / Art Direction

Divaz

A blush-pink beauty world that makes a premium look feel accessible.

View case study
Discover more projects

03Services

What I make.

Three core disciplines, plus specialist work in ads, print, newsletters, UX/UI and 2D animation.

  1. 01Branding & Visual IdentityComplete brand worlds, from the first mark to the way every post looks.
  2. 02Social Media DesignPosts, carousels, banners and reels that make a feed feel like a brand.
  3. 03Content Creation & Art DirectionContent strategy, visual direction and video that tell the brand's story.
Ads & CampaignsPrinted MediaNewsletterUX / UI Design2D AnimationAll services →
Polaroid of Diana Vîlceanu by the sea, in a white top and skirt, on a coral card

04About & philosophy

Started with illustration. Grew into brands, motion and the feed.

I'm Diana, an artistic-minded creator who started in graphic design through illustration and branding, later expanding into video editing, animation, and a variety of design niches. With 6 years of experience across digital content creation, I've also built a solid technical foundation through my studies in Economic Informatics.

Recently, my focus has shifted toward social media, where I craft engaging visuals, carousels, and reels. I'm passionate about creating visually appealing, impactful digital experiences.

Languages
Romanian (native)
English (fluent / advanced)
Tools
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
Figma, CapCut, Filmora

05The Journal

Notes on visual culture.

Read the journal
Pink collage of a halftone classical face, a sketch on paper and a hand holding a pen

Graphic Design & Branding12 May 20262 min read

How to Build a Strong Visual Identity for Your Brand

A practical guide to the parts of a visual identity that matter, and how to keep them consistent once you start posting.

Typography collage: a large serif A and a lowercase a on pink, with stars and torn paper

Graphic Design & Branding2 June 20261 min read

Why Some Fonts Make a Brand Look More Expensive

Phone showing a blush pink Instagram grid, surrounded by beauty photos and a colour palette

Social Media Design & Strategy23 June 20261 min read

How to Create a Consistent Instagram Feed for Your Brand

Have a good project in mind?

Let's turn it into something worth looking at.

Let's work together