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UX / UI

Florăria Mariei

A warm, elegant online flower shop for desktop and mobile.

Mariei is a custom-built online flower shop designed to offer customers an elegant, seamless and emotionally engaging shopping experience. The platform showcases a wide variety of floral arrangements, gifts and occasion-based bouquets through a clean and intuitive interface.

For this project, I created the complete UX/UI design, focusing on a modern aesthetic that blends warmth, sophistication and user-friendly navigation. The layout, color palette and visual elements were crafted to highlight the beauty of the floral products while ensuring a smooth browsing and purchasing experience across both desktop and mobile.

Florist in a black apron holding a large wrapped bouquet of roses, lisianthus and hydrangea
Client
Mariei
Industry
E-commerce, florist
Services
UX / UI design
Deliverables
Complete UX/UI for a responsive online shop, UI kit: palette, typography, icons, components, Desktop and mobile screens

Visual identity

Florăria Mariei UI kit: the rose mark and wordmark, app icons, the rose red, cherry, blush, petal, ink and leaf palette, Jost and Playfair Display typography, line icons and interface components

Interface

Florăria Mariei desktop screens: the landing page with the lily hero and best-selling bouquets, and the Buchet Pasiune product page
Five Florăria Mariei mobile screens: home, shop, product page, cart and sign in

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