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01Case study · Social Media / Art Direction

KDT Romania

Results, not just machines.

KDT Drill Tech machine on the KDT Global stand at a trade fair

KDT Romania is the Romanian branch of KDT, an international brand of woodworking machinery for furniture makers, from CNC machines to edgebanders and drilling lines.

Client
KDT Romania
Industry
Industrial, woodworking machinery
Services
Social media strategy, Visual identity for social media, Content creation, Video scripting, filming and editing
Deliverables
Strategy for Facebook, Instagram, TikTok and YouTube, Static posts, Carousels, Reels and YouTube videos, Event campaigns

02The brief

KDT Romania, the local branch of an international woodworking machinery brand, had no social media and no visual identity in Romania. They needed a presence built from zero on Facebook, Instagram, TikTok and YouTube that stayed true to the global brand and spoke clearly to Romanian furniture makers.

03The creative direction

01

Global brand, local voice

The KDT blue, the logo and clean layouts follow the brand's pages in other countries, so the Romanian channels feel part of the same family. The copy is written for Romanian workshops.

02

Real machines, real workshops

Photos and videos from installations, the showroom and the team show the machines at work in Romanian factories, not just as catalogue images.

03

One clear message per post

Short, bold headlines and a single benefit per post, from myth versus reality to open days, make technical topics easy to follow.

04The design process

KDT brand moodboard: the white KDT Woodworking Machinery logo on blue with the line Consultancy, Installation, Dedicated service, a blue panel Complete solutions for the woodworking industry, the KDT blue #2563EB palette with dark, light and ice blue, grays and white, Montserrat type, real photos from the BIFE-SIM stand with the nesting CNC, the Drill Tech sign, the edgebander and finished board edges, and flat business cards with the KDT logo

05Final deliverables

Static posts

KDT post on blue: why are you losing money in the workshop? Moving boards by hand between machines costs profit, with a stack of wood and a call to try KDT automation
KDT post: advanced training for SMT dust extraction systems, with the team in the KDT showroom
KDT post on blue: 1 September, peak season starts, with a calendar and a KDT nesting CNC and a call to book a trial
KDT post: perfect from the first cut, over a close-up of an edgebanded board
KDT post: we don't just sell machines, we deliver results, over stacked boards
KDT myth versus reality post about CNC machines, on KDT blue
KDT client testimonial post: productivity up 40%, five stars
KDT post: people give technology its value, with technicians next to a machine

Carousels

Open days at the new showroom

  1. Carousel slide: KDT open days at the new Bucharest-Ilfov showroom, 12 to 13 June 20261/2
  2. Carousel slide: when and where, with the showroom address and opening hours2/2

PUR edgebanding in Sighetu Marmației

  1. Carousel slide: flawless edgebanding, PUR technology brought to Sighetu Marmației1/3
  2. Carousel slide: the KDT KE-710BT installed by the technical team2/3
  3. Carousel slide: perfect finishes with PUR glue3/3

Why KDT Romania?

  1. Carousel slide: why KDT Romania, under the KDT sign1/3
  2. Carousel slide: industrial technology built for heavy use2/3
  3. Carousel slide: technical consulting at every step, in the KDT showroom3/3

Reels

Reels
Skit: buying a machine in the showroom
Reels
Skit: from a phone call to a finished board
Reels
Q&A: why does edgebanding come off?
Reels
Why KDT is the right partner

Photography

KDT at BIFE-SIM

The KDT Romania team on the KDT Machinery stand at BIFE-SIM
A consultation at the KDT stand counter, under the backlit KDT logo
A KDT nesting CNC on display, with financing information on the stand behind
A KDT edgebander running on the blue stand floor, with a KDT specialist beside it
A KDT specialist going through a board with visitors at the stand

When I started working with them, the Romanian branch had no social media and no visual identity of its own. I took on their whole presence from zero: the strategy for Facebook, Instagram, TikTok and YouTube, scripting, filming and editing video, and premium graphics for every post.

Because KDT is a franchise, I studied how the brand shows up in other countries and built a local system on the same foundations, so KDT Romania looks like part of the global brand while speaking directly to Romanian furniture makers.

06Results & impact

A social media presence launched from zero on Facebook, Instagram, TikTok and YouTube.

A consistent visual system for the Romanian branch, aligned with KDT's international pages.

Campaigns for real moments, such as the open days at the new Bucharest-Ilfov showroom and machine installations across Romania.

Coverage at the BIFE-SIM trade fair, creating content on site and photographing the KDT stand and machines.

Social Media DesignContent Creation & Art Direction
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