Social Media / Ads & Campaigns

Moș Ilie

Warm, nostalgic visuals for handcrafted Romanian pastries.

Ilie is a traditional Romanian brand known for its handcrafted pastries and homemade delicacies inspired by authentic family recipes.

For the brand, I created a variety of social media visuals, including informative static posts, promotional banners highlighting seasonal and signature products, and TikTok/Instagram reels showcasing both individual items and the brand's story.

My work helped strengthen Moș Ilie's online identity, bringing a warm, nostalgic, and engaging visual presence to their digital platforms.

Smiling baker in black gloves filling a paper bag with cookies from glass jars

Client: Moș Ilie
Industry: Food, traditional pastries
Services: Social media design, Reels
Deliverables: Informative posts, Seasonal promotional banners, TikTok / Instagram reels, Website banner

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