Social Media / Ads & Campaigns

Optica Tei

Clear, friendly eye-care content in navy and green.

Optica Tei is a medical optics store that combines eye examinations with a wide range of frames and lenses.

I created the social media content and the website banners. The posts explain things people genuinely wonder about, from how progressive lenses work to the difference between an ophthalmologist and an optometrist, alongside seasonal greetings and offers. The identity is built on the logo colours, a deep navy and a fresh green, with generous white space and friendly illustrations.

I also edited the reels, including a walkthrough of the online shop on a phone.

Black glasses lying on an eye chart of black letters on white

Client: Optica Tei
Industry: Medical optics
Services: Social media design, Website banners, Video editing
Deliverables: Educational and seasonal posts, Carousels, Website hero banner, Reels

Website hero