01Case study · Branding / Social Media / Art Direction
Divaz
A premium beauty look, accessible to everyone.
Divaz is a modern beauty brand redefining personal style through accessible, high-quality cosmetics and instant gel press-on nails.
- Client
- Divaz
- Industry
- Beauty, cosmetics & press-on nails
- Services
- Brand identity, Content strategy, Social media design, Reels
- Deliverables
- Complete branding, Static carousels, Sale campaign banners, TikTok / Instagram reels
02The brief
Divaz needed complete branding plus the content strategy and social media presence to launch cosmetics and instant gel press-on nails.
03The creative direction
01
Soft, edible colour
Blush, rose and berry tones turn every product shot into something you want to taste, like gloss next to ice cream and fruit.
02
Packaging as hero
The pink Divaz boxes become a recurring graphic device, anchoring campaigns and carousels.
03
Carousels that teach
Informative carousels sit next to sale banners so the feed educates as well as sells.
04The design process
05Final deliverables
Static posts
Reels
For this brand, I developed the complete branding, alongside the entire content strategy and social media presence. I created a variety of engaging visual assets, including informative static carousels, high-impact promotional banners for sales campaigns, and captivating TikTok/Instagram reels.
My work helped build and strengthen Divaz's bold online identity, bringing a dynamic, vibrant, and highly interactive visual presence to their digital platforms, ultimately proving that a premium beauty look can be accessible to everyone.
06Results & impact
A recognisable blush pink feed: followers can spot a Divaz post before they read the name.
Reels became the best-performing format, with the instant nail application videos reaching the widest audience.
Seasonal campaigns, from Galentine's Day to the holiday nail trends, gave the brand a steady rhythm of launches and offers.
07Client testimonial
“Diana gave Divaz exactly the look we imagined: soft, feminine and premium, without feeling out of reach. Every post and every reel feels like us, and our customers keep telling us how much they love the feed.”
