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UX / UI

Green Table

A fresh, playful web experience for an organic meal delivery brand.

Green Table is a healthy food delivery brand built around organic ingredients, weekly menus and meals that arrive fresh at the door.

I designed the web experience from UX to UI: the structure of the site, the visual language, the illustrations and the components that make ordering feel easy. The look is built on a deep forest green and a bright lime, with rounded type and flat vegetable illustrations that keep the brand friendly and appetising.

The same system carries across desktop and mobile, from the hero and the weekly menu to the contact form, the dish page and the order box.

Fresh healthy ingredients laid out on a white wooden table: salmon, avocado, asparagus, tomatoes, eggs, nuts and berries
Client
Green Table
Industry
Healthy food delivery
Services
UX / UI design, Web design, Visual identity, Illustration
Deliverables
Website UX/UI, UI kit: palette, typography, icons, components, Desktop and mobile screens

Visual identity

Green Table UI kit: the script logo on forest green and lime, the illustration kit, the forest, leaf, lime, sprout, paper and plate palette, Sniglet and Caveat typography, line icons and interface components

Interface

Green Table desktop screens: the home page with the Fresh, Organic, Delivered to Your Door hero and weekly menu, and the Try, Them, Now section with the contact form
Five Green Table mobile screens: home, menu, dish page, order box and log in

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