01Case study · Branding / Social Media / Art Direction
inklabs
Tattoos don't have to be forever.
Inklabs is an innovative brand redefining self-expression through premium semi-permanent tattoos.
- Client
- Inklabs
- Industry
- Beauty, semi-permanent tattoos
- Services
- Brand identity, Content strategy, Social media design, Reels
- Deliverables
- Complete branding, Static posts, Promotional banners, TikTok / Instagram reels
02The brief
Inklabs needed a complete brand and a social presence built from zero: branding, content strategy and the full stream of social content across Instagram and TikTok.
03The creative direction
01
A two-colour system
Electric yellow and deep black do all the work. The contrast makes posts recognisable in a feed within a fraction of a second.
02
Heavy, compact type
Condensed, bold headlines speak with the confidence of the brand: short, direct and a little cheeky.
03
Real skin, real designs
Photography of the tattoos on real hands and arms keeps the product honest and tangible.
04Brand guidelines
Brand slogan
Temporary tattoos that change your vibe.
Overview
Inklabs is a dynamic lifestyle brand dedicated to the art of self-expression through high-quality, semi-permanent tattoos. Bridging the gap between fleeting temporary stickers and permanent ink, the brand offers a realistic, pain-free alternative that lasts up to two weeks. Its identity is rooted in creativity, innovation and authenticity, with designs crafted by real artists that adapt to each wearer's style.
Logo
Colours
- White#FFFFFF
- Yellow#FFDF01
- Black#000000
Typography
- Primary
- Campton Black
- Poppins Black
- Secondary
- Oswald
- Poppins Regular
Photography
Tone of voice
The Inklabs voice is the perfect mix of artistic rebellion and modern reliability. It speaks like a trendsetting friend: someone who encourages you to take risks and express yourself, but is also honest, safe and professional when it comes to the details.
01Empowering & bold
We don't just sell "stickers"; we provide a medium for self-discovery. Our language is high-energy and inspiring, focusing on the freedom to change your mind and your look.
- Expression
- fearless
- canvas
- evolution
- vibe
02Approachable & relatable
We speak "Gen Z/Millennial" fluently but naturally. We avoid corporate jargon and formal stiffness. We use a "you and us" conversational style that feels personal and inclusive.
- Real
- commitment-free
- effortless
- fresh
- mood
03Transparent & trustworthy
Because our product touches your skin, we switch to a clear, informative and reassuring tone when discussing safety and application. We are the experts, so we speak with calm confidence.
- Skin-safe
- organic-based
- dermatologically tested
- precision
05The design process
06Final deliverables
Static posts
Reels
For this brand, I developed the complete branding, alongside the entire content strategy and social media presence. I created a variety of social media visuals, including informative static posts, high-impact promotional banners, and engaging TikTok/Instagram reels showcasing both individual designs and the brand's unique story.
My work helped build and strengthen Inklabs' bold online identity, bringing a dynamic, authentic, and highly engaging visual presence to their digital platforms, ultimately proving that tattoos don't have to be "forever."
07Results & impact
Over 50,000 customers have tried Inklabs tattoos, as the brand shared in its Inklabs Wrapped year-in-review.
Zero returns, highlighted in the same year-end recap.
Launches in several European countries, announced on social media with the same yellow-and-black identity.
08Client testimonial
“Diana got what we wanted to say right away. The yellow-and-black identity makes us instantly recognisable in the feed, and the content reached exactly the right people. Working together was easy, fast and always full of fresh ideas.”
