ROEN

21Portfolio · Projects

The work.

Branding, social media, campaigns, print and interfaces for beauty, fashion, food, health and service brands.

Woman in a white top with a large bird tattoo on her upper arm, against a yellow background

Inklabs

Branding · Social Media · Art Direction

A loud, yellow-and-black identity proving tattoos don't have to be forever.

Pink Divaz instant-gel press-on nail boxes in a range of shades

Divaz

Branding · Social Media · Art Direction

A blush-pink beauty world that makes a premium look feel accessible.

KDT Drill Tech machine on the KDT Global stand at a trade fair

KDT Romania

Social Media · Art Direction

Social media built from zero for the Romanian branch of an international machinery brand.

Hands holding a blush shirt dress on a hanger beside a rail of terracotta clothes

IQ Fashion

Social Media · Ads & Campaigns

Refined, fashion-forward visuals for elegant dresses and luxurious furs.

Two polished gold-toned pieces, a lidded sugar bowl and a jug, on a wooden shelf in warm raking light

Caterina Tomasso

Branding · Social Media · Ads & Campaigns · Print

A high-end visual world for sterling silver made to be given, kept and handed down.

Woman with closed eyes receiving a facial laser treatment

Dr. Kurbe Clinic

Social Media · Print

Cohesive social content for a clinic and its founders' personal brands.

Smiling baker in black gloves filling a paper bag with cookies from glass jars

Moș Ilie

Social Media · Ads & Campaigns

Warm, nostalgic visuals for handcrafted Romanian pastries.

Stethoscope beside blister packs and pills on a sage green background

Farmacia Farmex

Social Media

Clear, accessible health communication for a community pharmacy.

A dentist in blue gloves examining a smiling patient with a mirror and a probe

Art Innova Dentalmed

Social Media · Ads & Campaigns

A fresh turquoise world that makes a dental clinic feel calm and approachable.

Black glasses lying on an eye chart of black letters on white

Optica Tei

Social Media · Ads & Campaigns

Clear, friendly eye-care content in navy and green.

Selfconsulting

Social Media · Art Direction

Technical expertise explained clearly, in deep green and architectural photography.

Close-up of golden honey dripping from a wooden honey dipper over a jar, on a black background

THS Organic

Social Media · Ads & Campaigns

Golden, warm content for honey-based products for immunity, hair and skin.

Pink sneakers next to a shoe brush in soapy water and a cleaning bottle, on pale blue

Kanoi

Social Media · Ads & Campaigns

A clean, service-focused identity for premium shoe care.

Three story ads: a terracotta sofa with a curved promo banner, a silhouette framed by organic shapes and a gift guide

Ads & Campaigns

Ads & Campaigns

A selection of campaign creative for fashion, auto, tech, gift and health brands.

Gloved hands using a multimeter to test a computer motherboard in an electronics lab

NEXTLAB.TECH

UX / UI · Social Media · Print

Three years in house, shaping how a robotics and informatics learning platform looks, moves and speaks.

Ultrasound machine control panel with transducer probes in a bright clinic

Global Medical Health

Print · Social Media

High-end print communication for a diagnostic clinic.

Florist in a black apron holding a large wrapped bouquet of roses, lisianthus and hydrangea

Florăria Mariei

UX / UI

A warm, elegant online flower shop for desktop and mobile.

Overhead view of two designers choosing colours from printed swatch cards over coffee

Regata Print

UX / UI

A clean presentation website for a professional printing company.

Fresh healthy ingredients laid out on a white wooden table: salmon, avocado, asparagus, tomatoes, eggs, nuts and berries

Green Table

UX / UI

A fresh, playful web experience for an organic meal delivery brand.

Skincare products on a pink tiled surface: white jars, golden oil bottles, an amber dropper bottle and a white daisy on a mirror

Fleurane

Print · Branding

Premium packaging for a new skincare range: white, periwinkle and gold.

Stack of red cloth-bound books with gold-embossed spines against a pale wall

Vibrary

UX / UI

A calm, AI-assisted virtual library. My bachelor's thesis, built from the functionality to the last pixel.

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